GTM code:

Display Measurement Eligibility

Display

  1. In order for XYZ to provide the Display Measurement Services, Customer must ensure your Ads and Customer Content comply with the following:
  1. ~Implementation of the Measurement Tag:
  2. ~~is correct
  3. ~~are not placed in nested cross-domain iframes;
  1. XYZ note that the Services may only be provided if the following requirements are complied with:
  1. ~Ad Sizes Supported: 300x250, 160x600, 120x600, 728x90, 300x600, 320x50, 970x250, 300x50, 320x100. More ad sizes and formats will be added in future.
  2. ~Environments Supported: Desktop and mobile web (excludes Apps, CTV, Walled Gardens, AMP Project. Mobile web loaded in app.)
  3. ~Browsers Supported: Full internet browser versions based on WebKit (e.g. Safari), Blink (e.g. Chrome and Edge), or Gecko (e.g Firefox) engines launched since 2019. Internet Explorer is not supported.

YouTube Eligibility Criteria

YouTube

  1. In order for XYZ to provide YouTube Measurement Services, Customer must ensure that Customer comply with the following:
  1. ~Granting XYZ’s service account with access and user roles for the relevant campaigns &/or advertisers in Customer Google Campaign Manager 360 account
  2. ~Use a creative naming convention that includes the ad type or duration (or maintain a shared document containing this information).
  1. XYZ note that the Services may only be provided if the following requirements are complied with:
  1. ~Ad Formats Supported: Bumper, Skippable, Non-Skippable. Unsupported formats include In-feed video ads, Outstream ads, and Masthead ads.
  2. ~Environments Supported: Desktop and mobile web (excludes walled gardens & AMP Project).
  3. ~Platforms Supported: Mobile & desktop (not Desktop or CTV).